Modelo de inteligencia de negocios para la evaluación de la competitividad en la gestión académica universitaria: estudio de caso en la UNFV

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Resumen

This study aims to evaluate the competitiveness of academic management through the implementation of a business intelligence (BI) model. A quantitative, descriptive, and non-experimental research design was applied, using the National University Federico Villarreal as a case study for the period 2019–2023. The model was operationalized through dashboards developed in Microsoft Power BI, focusing on admission and graduation processes. The results reveal significant variations in key indicators such as vacancies, applicants, admitted students, graduates, and degree holders, mainly influenced by external factors such as the COVID-19 pandemic. It is concluded that the use of business intelligence tools enhances institutional performance evaluation and supports decision-making in academic management.

Lecturas por mes y tendencia

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Palabras clave

business intelligenceacademic managementcompetitivenessperformance evaluationuniversitiesinteligencia de negociosgestión académicacompetitividadevaluación del desempeñouniversidades