Intensificación del comercio electrónico durante la emergencia por Covid-19 en las MYPE peruanas
Ortiz Chávez, Miguel AngelMendoza Pumapillo, José EnriqueDilas-Jiménez, Josué OtonielDiaz Dumont, Jorge RafaelTorres Huamaní, JoséMugruza Vassallo, Carlos Andrés
10.47422/ac.v4i3.152
Acceso abiertoFuentes: histórico de OJS (PKP, por objeto) + tracker en la revista + 13 vista(s) en este índice. Citas: Crossref 2 · OpenAlex 3; se muestra el mayor.
Impacto según OpenAlex
Ver en OpenAlex ↗Acceso abierto: diamante Área: Social Sciences ODS 8 · Decent work and economic growthODS 9 · Industry, innovation and infrastructure
Temas: SMEs Development and Digital Marketing · COVID-19 Pandemic Impacts · E-commerce and Technology Innovations
Resumen
The declaration of a State of National Emergency due to the COVID-19 pandemic had an adverse and unexpected impact on micro and small enterprises in Peru. These businesses were limited in their access to the most conventional and widely used method of conducting transactions: physical markets. According to the results of the National Business Survey conducted during the first year of the emergency, only 8.1% of them were selling online prior to the pandemic. However, many of these companies began to adopt strategies involving the use of Information and Communication Technologies (ICT) and digital payment methods, such as e-wallets. Through the implementation of a two-stage econometric model, it has been shown that the adoption of digital strategies, previously achieved sales reach, and the availability of transportation means by firms are positively correlated with the likelihood of increasing sales made online.
Lecturas por mes y tendencia
Barras: vistas del resumen y lecturas de archivos (tracker + índice). Línea punteada: tendencia lineal y predicción de 3 meses (estimación estadística, no un dato).
Palabras clave
Covid-19comercio electrónicodigitalizaciónMYPEe-commercedigitalizationMSE